Anna & Kavita
Fighter Shots is a wellness shot brand, that brings natural and potent products to busy health-conscious professionals. Their product’s focus is to promote strengthened immunity as well as promote skin and joint health and decrease everyday fatigue. We caught up with Anna & Kavita to discuss how this holiday-inspired dream – turned into reality.
What inspired you to start your own independent food business?
Anna: Fighter Shots was created after I discovered ginger health shots while visiting Switzerland in 2019. I was so impressed by how much energy I had and how much better I felt after implementing them into my daily routine. Since then, Fighter Shots mission has been to bring “the mighty power of ginger in a little glass bottle” to everyone!
Kavita: Anna really gave me the confidence that we can do it even though we weren’t necessarily from the industry and could learn as we grew. Anna is the brains behind the idea, I came along six months into the journey to help her expand and scale the business, which I think we’ve done an amazing job of so far!
What sets your products apart from others in the market?
The real thing that separates us from other health drink brands in our space, is our efforts on sustainability. We have always believed in glass bottles and never deviated from this, not only for the sake of the environment but also for taste and consumer health. Although glass may take more energy to produce and ship, it is 100% recyclable meaning that each time glass is recycled, the resulting product has no loss of quality. Glass can also be reused as it can be washed and sterilised. Most plastic can be recycled, but it can degrade with each cycle.
We also use cardboard packaging as it is the best option in terms of transportation and has the least environmental impact. The recycling rate for corrugated cardboard is the highest of any form of packaging. Besides, it’s fully biodegradable when sent to a landfill. Finally, we are all working from home; this allows us to reduce our carbon footprint and affect climate change by lowering commuter travel. Educating our community: We believe that constant learning is the success of a good business. We are encouraging our employees to stay on top of the news. This allows us to be more innovative and helps us create the best products in the most sustainable way.
Tell us a bit about your ingredients and how you source them?
Ginger obviously, it’s the main ingredient in all our shots and an ancient superfood. We chose different flavours but ensured they all had added benefits and properties that our consumers could value from such as anti-inflammatory, muscle recovery etc etc.
I vividly recall helping Anna come up with our beetroot shot, I remember buying lots of different organic juices and even freshly squeezed beetroot, lemon and ginger. It was a very messy process and left my white worktops pink! Anna and I are committed and proud to say that most of our shots have been created at home in our kitchens first, to ensure we find the best method of mixing our shots and ultimately taste test.
We aim to be leaders in our space, so we stay on top of the latest health news and drink trends within our industry. We do this by being involved with several food networks and attending events regularly. I’m actually off to Gulfood this month, it’s going to be very very exciting this year, I can just feel it!
We would love to scale our business and ultimately, help more people improve their choices around diet and health. We also support and donate to cancer research and would love to do even more to support this amazing charity and achieve more groundbreaking treatments for the growing number of people affected.
What do you enjoy most about being a small independent food maker?
One significant benefit of being a small independent business is the agility and flexibility to swiftly adapt to market changes and customer needs, fostering innovation and personalised experiences that larger corporations may struggle to deliver. With the ability to be agile, we can make decisions, react and act fast, as typically Anna and I are generally always on the same page.
Highlight Review:
Fighter Shots has gained impressive customer satisfaction with a consumers rating 4.5 of above on both quality and taste.
Fighter Shots is an all-natural and cold pressed potent ginger shot brand, with performance shots designed to give consumers the boost they’re craving.
Explore the range
Shop Fighter Shots Link to product
Whenever the time is right for you – in the morning, after a workout, after a meal – Fighter Shots provide you with the highest quality ingredients when you need them most.
Turmeric is a powerful antioxidant that has been used for centuries in Asia and has been famed for its versatility in alternative medicine. Some of the amazing health benefits that turmeric has includes reducing osteoarthritic pain and chronic inflammation, as well as warding away infection. This is the perfect shot for health-conscious consumers looking for a supplement that reduces the chance of illness and pain the natural way.
8g of raw organic Turmeric + 13g of raw organic Ginger in every bottle.
Our Ginger + Turmeric shots are a powerful combination designed for your daily dose of 100% natural goodness!
Packed into every bottle is a powerhouse of natural ingredients. Each bottle contains 13g of raw organic ginger, our core ingredient. Used for thousands of years, ginger can be associated with boosting immunity, reducing inflammation and treating digestive issues.
The ginger content is combined with 8g of raw organic turmeric, cold-pressed to extract 5g of turmeric juice, producing 150mg of turmeric’s active ingredient, curcumin – which is your recommended daily dose! Taking turmeric as part of a daily healthy and balanced diet can be associated with reducing inflammation of the joints, accelerating workout recovery and increasing antioxidant capacity in the body.
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